All posts by John Lennon

FeaturedTravel

Traveling abroad will change you forever

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements.

The origin of the word ”travel” is most likely lost to history. The term ”travel” may originate from the Old French word travail. According to the Merriam Webster dictionary, the first known use of the word travel was in the 14th century. It also states that the word comes from Middle English travailen, travelen (which means to torment, labor, strive, journey) and earlier from Old French travailler (which means to work strenuously, toil).

Today, travel may or may not be much easier depending upon the destination that you end up at. Good thing there are plenty of options.In English we still occasionally use the words travail and travails, which mean struggle. According to Simon Winchester in his book The Best Travelers’ Tales (2004), the words travel and travail both share an even more ancient root: a Roman instrument of torture called the tripalium (in Latin it means ”three stakes”, as in to impale). This link reflects the extreme difficulty of travel in ancient times.

Also note the torturous connotation of the word ”travailler.” Today, travel may or may not be much easier depending upon the destination you choose (i.e., Mt. Everest, the Amazon rainforest), how you plan to get there (tour bus, cruise ship, or oxcart), and whether or not you decide to ”rough it”. ”There’s a big difference between simply being a tourist and being a true world traveler,” notes travel writer Michael Kasum. This is, however, a contested distinction as academic work on the cultures and sociology of travel has noted.

Ready for all climates

Ready for all climates

Authorities emphasize the importance of taking precautions to ensure travel safety. When traveling abroad, the odds favor a safe and incident-free trip, however, travelers can be subject to difficulties, crime and violence. Some safety considerations include being aware of one’s surroundings, avoiding being the target of a crime, leaving copies of one’s passport and itinerary information with trusted people, obtaining medical insurance valid in the country being visited and registering with one’s national embassy when arriving in a foreign country.

DesignTechnology

Turris Babel Book Design

A brand is a name, term, design, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc.

Here’s what we did for this project:

  • Printed on super thick card stock
  • Hand screen printed cards
  • Embossed for professional touch

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Design: Studio Mut

DesignTechnology

Ambient Strings album review

Clément Ader demonstrated the first two-channel audio system in Paris in 1881 Stereophonic sound or, more commonly, stereo, is a method of sound reproduction that creates an illusion of directionality and audible perspective. This is usually achieved by using two or more independent audio channels through a configuration of two or more loudspeakers in such a way as to create the impression of sound heard from various directions, as in natural hearing. Thus the term ”stereophonic” applies to so-called ”quadraphonic” and ”surround-sound” systems as well as the more common two-channel, two-speaker systems.

Stereo sound systems can be divided into two forms: The first is ”true” or ”natural” stereo in which a live sound is captured, with any natural reverberation or ambience present, by an array of microphones. The signal is then reproduced over multiple loudspeakers to recreate, as closely as possible, the live sound.

Stereophonic sound attempts to create an illusion of location for various sound sources within the original recording.

The History of Stereo

Vinyl makes a comeback

Vinyl makes a comeback

Clément Ader demonstrated the first two-channel audio system in Paris in 1881, with a series of telephone transmitters connected from the stage of the Paris Opera to a suite of rooms at the Paris Electrical Exhibition, where listeners could hear a live transmission of performances through receivers for each ear.

This two-channel telephonic process was commercialized in France from 1890 to 1932 as the Théâtrophone, and in England from 1895 to 1925 as the Electrophone. Both were services available by coin-operated receivers at hotels and cafés, or by subscription to private homes.

Images provided by Das Programm.

ScienceTechnology

Hubble Space Telescope turns 25

The Hubble Space Telescope is a space telescope that was launched into low Earth orbit in 1990, and remains in operation. With a 2.4-meter (7.9 ft) mirror, Hubble’s four main instruments observe in the near ultraviolet, visible, and near infrared spectra. The telescope is named after the astronomer Edwin Hubble.

Hubble’s orbit outside the distortion of Earth’s atmosphere allows it to take extremely high-resolution images with negligible background light. Hubble has recorded some of the most detailed visible-light images ever, allowing a deep view into space and time. Many Hubble observations have led to breakthroughs in astrophysics, such as accurately determining the rate of expansion of the universe.

Hubble’s Impressive Shots

Although not the first space telescope, Hubble is one of the largest and most versatile, and is well known as both a vital research tool and a public relations boon for astronomy. The HST was built by the United States space agency NASA, with contributions from the European Space Agency, and is operated by the Space Telescope Science Institute. The HST is one of NASA’s Great Observatories, along with the Compton Gamma Ray Observatory, the Chandra X-ray Observatory, and the Spitzer Space Telescope.

Hubble is the only telescope designed to be serviced in space by astronauts. After launch by Space Shuttle Discovery in 1990, four subsequent Space Shuttle missions repaired, upgraded, and replaced systems on the telescope.

Space telescopes were proposed as early as 1923. Hubble was funded in the 1970s, with a proposed launch in 1983, but the project was beset by technical delays, budget problems, and the Challenger disaster. When finally launched in 1990, Hubble’s main mirror was found to have been ground incorrectly, compromising the telescope’s capabilities. The optics were corrected to their intended quality by a servicing mission in 1993.